Influencer Buys a $940 Chocolate Easter Egg and Sparks a Wave of Online Outrage
With Easter just around the corner, most people are grabbing a few chocolate treats from the nearest grocery store and calling it a day. But food influencer and reviewer Carmie Sellitto decided to take a dramatically different approach, spending 750 British pounds — roughly $940 — on a single Easter egg from Harrods, the iconic London luxury department store. The purchase quickly went viral, not just because of the jaw-dropping price tag, but because of the divided reaction it sparked among viewers who were anything but shy about sharing their opinions.
The egg in question comes from the Marchesi 1824 counter, a dedicated space within the Harrods food hall named after the celebrated Milanese confectionery house of the same name. Sellitto noted that every chocolate sold at the counter is crafted by hand, a detail that goes some way toward explaining why a single egg carries a price that most families would associate with an entire month of groceries. The egg itself weighs over two pounds and features an elaborate design adorned with delicate gold crowns and intricate stripes running across rich dark chocolate.
When Carmie first picked up the egg, his reaction was nothing short of reverential. “This is a beast. I have to be very careful because this is a true masterpiece. Look at the details on it! I have to photograph this because it will go down in history,” he said, barely able to contain his excitement. He admitted that holding it in his hands did not feel entirely real, and that the golden crowns decorating the enormous dessert made him feel, in his own words, “like a prince.”
His enthusiasm only grew once he finally broke into the egg and tasted it. “I only took a few bites, and the chocolate is already incredibly good. It tastes like I’m eating the most expensive chocolate I’ve ever tried in my life, probably because it is,” he told his audience. He went on to award the egg a perfect score, declaring without hesitation: “This is one hundred percent the best Easter egg I have ever tasted. I give it a clean 10 out of 10 without thinking twice.”
Not everyone was swept up in the excitement. While Carmie was effusive in his praise, the comment section told a very different story. Many viewers fixated on what they considered a glaring flaw in the whole experience, something Sellitto had largely glossed over in his glowing review. The egg, for all its elaborate exterior, contained nothing inside, and for nearly a thousand dollars, that struck a lot of people as deeply unreasonable.
“For 750 pounds there’s nothing inside, that’s insane,” one commenter pointed out. Others went further, arguing that the egg looked cheap despite its extraordinary cost, and questioning whether any chocolate creation could realistically justify that kind of spending. “That’s rent money. That’s food for a family of five for a month,” one person wrote, a sentiment that resonated with many who felt the purchase existed in a reality far removed from everyday life. Another commenter was blunter still, suggesting that Sellitto was simply not being honest with himself about the quality of what he had eaten: “The guy is just lying to himself. I know it was average.”
The debate the video sparked touches on something much larger than one chocolate egg. Luxury food content has become one of the more polarizing corners of social media, where a single purchase can divide viewers between those who celebrate the experience as aspirational and those who see it as a tone-deaf display during difficult economic times. Carmie Sellitto is no stranger to the genre, regularly reviewing high-end treats and indulgences for his audience, but this particular video clearly struck a nerve in a way that few of his previous posts had managed.
The Marchesi 1824 brand itself has deep roots in Italian pastry tradition, having been founded in Milan nearly two centuries ago. Harrods, which has long served as a destination for visitors seeking some of the most extravagant food products in the world, has hosted the counter as part of its wider commitment to bringing premium international culinary names under one roof.
Harrods sells over a million individual food items every year, and its food hall spans more than 31,000 square feet across multiple departments, making it one of the largest luxury food retailers on the planet. The Marchesi 1824 brand in Milan still operates its original historic café, where a single cup of espresso is served with the kind of ceremony usually reserved for fine dining. Easter eggs in Europe have a surprisingly competitive luxury market, with some high-end confectioners releasing limited-edition versions each year that sell out within hours, occasionally at prices even steeper than the one Carmie spent his money on.
What do you think — is a nearly $1,000 Easter egg an indulgence worth celebrating or a purchase that goes too far? Share your thoughts in the comments.
