Seattle Pet Expo – Sponsorship Opportunities

SPONSORSHIP OPPORTUNITIES

Our goal is to make this the largest pet event in the Pacific Northwest that is focused on natural alternatives for raising our dogs and cats.  And generous sponsors like you will help make this happen.

But why should brands sponsor our event?

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Diverse People Working and Marketing Concept

BRAND VISIBILITY

Keeping it Raw provides an opportunity to place your brand in front of a large targeted audience of pet parents who are interested in your business.  As we raise awareness of this event, you will see increased opportunities for press and social media mentions, which will occur before, during, and after this our event, all of which will service to boost brand recognition.

And, if you host promotional giveaways, like high quality tote bags for our events, the good press will continue long after August 1, 2020.

A group of young men and women laying on a bed with a Golden Retriever.

TARGETED MARKETING

This isn’t going to be your average pet expo.  We are actively promoting this event to pet parents interested in natural options when it comes to raising their dogs and cats.  And this event isn’t just about nutrition.  Pet parents will spend the day learning about training, behavior, and more.  This event will provide you with the opportunity to engage directly with the people who are looking for your products and services.

Man laying on his bed watching the view with an orange cat sleeping on his back.
Young man with fluffy cat lying on a carpet

MAKING A LASTING IMPRESSION

When it comes to social media, pet parents are being sold ALL DAY LONG given the increased number of “sponsored” posts flying through our newsfeed.  As a business person, I understand how difficult it is to attract someone’s attention on a crowded and noisy social media page.  It’s challenging to form genuine connections with people online, however, we can make a lasting positive impression when we connect face-to-face.

I read that “in a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience.” Sponsoring our event will help you make create that positive experience with your consumer base.

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Lead Generation Analysis Business Concept

QUALITY LEAD GENERATION & AUDIENCE INSIGHT

How much time and money do you spend building a quality mailing list?  Lead generation is much easier and creates more valuable results when we’re promoting our list to an audience of interested people.  That’s what you’ll get by sponsoring our event.  A targeted audience of pet parents who are interested in learning more from you long after the event is over.

And by attending our event in person, you gain an opportunity to learn more about your customers, promote your products, and build a quality mailing list for future use.  Our event is August 1 and the holiday season is a short time after.  This will give you a grand opportunity to promote your Black Friday/Cyber Monday specials to the perfect audience.

A couple outside with their two Bernese Mountain dogs

SUPPORTING THE PET LOVER COMMUNITY

One way to stand out from the crowd of the multi-billion dollar pet industry is by supporting the pet lover community and you can start by supporting our educational needs.  Pet parents are hungry for more information.  We want to raise healthier pets, we want to extend their lives, and we want to build a stronger relationship with our dogs can cats.  And you can help us get there by sponsoring this event. 

Pet parents love brands that care about spreading a positive message about our dogs and cats, especially when it’s about helping them live longer, healthier lives.  By sponsoring this event, you show your audience that you have the same priorities when it comes to the pets we love.  Your sponsorship also sets you apart by reminding our community that there are human beings (and animal lovers) behind the logo, which boosts interest and brand loyalty.

Laptop on table with notepads, camera, and coffee
top view of laptop, diaries, vintage photo camera and cup of coffee on wooden tabletop

CONTENT STRATEGY

Do you need more content for your business blog and social media pages?  Keeping it Raw will provide that for you!  Together, we will work on a content calendar to help promote the event, your involvement and support of the event, the targeted pet parents attending the event, the speakers who are educating us for this special day, and more!

We’re excited to collaborate with sponsors by using the influence of the blog Keep the Tail Wagging® to promote a message of pet wellness while also sharing your brand with pet parents who are interested in your products and services.

We’ll be doing this through YouTube video interviews, blog posts, and social media posts.

A multi-cultural group of men and women collaborating and learning together.
Multi-Ethnic Group of People Working Together

A DAY OF FUN, EDUCATION, AND NETWORKING

And, finally, by sponsoring our event, you have an opportunity to connect with local pet parents, network with popular influencers in our community, and learn more about the dogs and cats we love (along with more about your customer base).

This is going to be a fun event that we plan to repeat annually because pet parents are demanding more information – please help us create an amazing day where we can meet their demand.

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You. Tablet pc with text Thank You with blue background

Sponsorship Packages

Keeping it Raw * a Seattle Natural Pet Expo 2020 currently offers four levels of sponsorship to brands who want to support this event.

Platinum $5,000 (one available)

  • Dedicated Interview on the Keep the Tail Wagging® Blog
    • + monthly blog post featuring products services (to begin the month following sponsorship agreement)
  • Acknowledgement on the event page of the website with…
    • Logo 750 x 750 (desktop)
    • 300 word company profile
    • URL link
  • Logo on all marketing materials (agenda, community flyers, social media page)
  • “Brought to You By” mentions on all social media mentions
  • Acknowledgement and introduction during the event prior to final keynote address
  • Table in the exhibitor area
  • Company swag on entrance/welcome table, common areas, and break out rooms
  • Signage on tables in main conference room
  • Logo on main and breakout room banners
  • Banners in main room for keynote presentation and in break out rooms
  • Pre-SNPE Party Invite

Gold $3,500 (two available)

  • Dedicated Interview on the Keep the Tail Wagging® Blog
    • +3 blog posts featuring products / services
  • Acknowledgement on the event page of the website with…
    • Logo 500 x 500 (desktop)
    • 250 word company profile
    • URL link
  • Logo on all marketing materials (agenda, community flyers, social media page)
  •  “Brought to You By” mentions on all social media mentions
  • Acknowledgement and introduction during the event prior to afternoon keynote address
  • Table in the exhibitor area
  • Company swag on entrance/welcome table, common areas, and break out rooms
  • Logo on main and breakout room banners
  • Banners in main room for keynote presentation and in break out rooms
  • Pre-SNPE Party Invite

Silver $2,000 (three available)

  • Dedicated Interview on the Keep the Tail Wagging® Blog
    • + 2 blog posts featuring products / services
  • Acknowledgement on the event page of the website with…
    • Logo 300 x 300 (desktop)
    • 200 word company profile
    • URL link
  • Social media (Facebook, Instagram, YouTube, Press Release) thanks and mentions
  • Table in the exhibitor area
  • Logo on main and breakout room banners
  • Banners in break out rooms
  • Pre-SNPE Party Invite

Bronze $1,000 (four available)

  • Dedicated Interview on the Keep the Tail Wagging® Blog
    • + 1 blog post featuring products / services
  • Acknowledgement on the event page of the website with…
    • Logo 200 x 200 (desktop)
    • 150 word company profile
    • URL link
  • Social media (Facebook, Instagram, YouTube, Press Release) thanks and mentions
  • Table in the exhibitor area
  • Logo on main and breakout room banners
  • Banners in break out rooms
  • Pre-SNPE Party Invite

Exhibitors $300 (10 available)

The Seattle Natural Pet Expo will have space for exhibitors. The space is $300 per table.

Exhibitors will be provided with tables that are 6 feet long and 30 inches wide. WiFi is available at the facilities. Any additional requests will need to be shared 90 days prior to the event to give us time to make it happen.

Exhibitors are subject to approval and there is limited space available.

Sponsorship FAQs

Is SNPA a one-day or two-day event?

On our first year, we decided to limit this to a one day event. We'll also have a pre-SNPE party for speakers and sponsors and we're considering a post SNPE dinner.

Do sponsors/exhibitors need to be on hand at the event?

No. Sponsors and exhibitors will have tables in the Exhibitor Area. If you are not able to be at the event, you can hire a rep to assist at your table. We will also have volunteers on hand that will sit at tables to give exhibitors a break.

Is selling to attendees allowed at this event?

Yes, selling is allowed at this event.

When will tickets for the event go on sale?

Our goal is to open registration for our event February 1, 2020.

For More Information on Sponsoring this Event

Interested in sponsoring a Seattle Natural Pet Expo? Contact Kimberly Gauthier at kimberly@keepthetailwagging.com to discuss sponsorship packages.

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